Emerce top 100 2010
Every year the dutch magazine Emerce publishes a brandimage research called Emerce 100. The top 100 list is split into different categories, which all have a top five of high performers, together...
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Evaluating your Email Vendor
We all evaluate our Email Vendor on a day to day basis. While working with them we determine if we are happy with the service and email tooling. But we are not evaluating to actually pick a new email...
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4 Professional tactics to evaluate an Email Service Provider
So you are in the final stages of selecting an email service Provider. You might prefer one email vendor over the other, based on their proposal. But it is very hard to see from the outside if those...
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Mark Brownlow’s tips for Email tool selection
I had the honor to talk to Mark Brownlow last week. He is one of the few independant journalists in the emailspace and a very respected one at that. Via his website and writings he has been helping...
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How many Email Service Providers to invite to a pitch?
It is a simple question: “How many Email Service Providers (ESP) to invite to our pitch?”. Somehow it keeps on popping up again and again. It is an issue at the Email vendor side, as they are often...
View ArticleTaking Control of the Email Vendor Selection Process – Part 3
If you missed the Part 1 of this series, please check that article first. Part 2 walked us through the process of setting your priorities straight. Let’s now look at how to actually conduct the...
View ArticleWhen You Need an RFP to find your email service provider…and When You Don’t
For some organizations, RFPs are the only reliable way to search for a new vendor. For others, RFPs can be complicated, costly and of questionable value. Should you use an RFP to find your new email...
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How to evaluate an ESP based on their UX skills?
If you have a full service ESP that is designing your emails, ensure they are serving up a fantastic User Experience. They need to provide the guidelines and framework that is both functional and...
View ArticleClik here to view.
4 professional tactics to evaluate an Email Service Provider
So you are in the final stages of selecting an email service provider (ESP). You might prefer one email vendor over the other, based on their proposal. But it is very hard to see from the outside if...
View ArticleClik here to view.
Mark Brownlow’s tips for email tool selection
I had the honor to talk to Mark Brownlow last week. He is one of the few independent journalists in the emailspace and a very respected one at that. Via his writings he has been helping email...
View ArticleTake Control of Your Email Marketing Software Selection – Part 3
In three parts we explain a methodology that can help you and your team to make the best choice of email marketing software for your company. If you missed the Part 1 of this series, please check that...
View ArticleClik here to view.
How to evaluate an ESP based on their UX skills
If you have a full service ESP that is designing your emails, ensure they are serving up a fantastic User Experience. They need to provide the guidelines and framework that is both functional and...
View ArticleWhen you need an RFP to find your email service provider…and when you don’t
For some organizations, RFPs are the only reliable way to search for a new email service provider. For others, RFPs can be complicated, costly and of questionable value. Should you use an RFP to find...
View ArticleClik here to view.
How many Email Software Companies (ESPs) should be on your short list?
How many Email Service Providers (ESPs) should we put on our short list? If a marketer is selecting a new email marketing company sooner or later this question will pop up. No matter if you are looking...
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